The Mac Observer

Analyst Raises Estimates on AAPL, Predicts 2.2 Million iPads in 2010

TMO Talk (5)

Bernstein Research analyst Toni Sacconaghi raised his estimates for AAPL for fiscal 2010 and 2011, according to blog post from Barron's. Mr. Sacconaghi's primary reason for the change was what he sees as upward pressure on Apple's gross margins as the company shifts to a higher mix of iPhone sales. He also estimated that Apple would sell 2.2 million iPads in 2010, and another 6.8 million in 2011.

The analyst things that Apple's gross margins are roughly 58%. At 30% of the company's revenue, which is where the iPhone has sat for the last several quarters, Apple's overall gross margins have clocked in at about 40%.

He sees iPhones growing in sales fast enough to account for 45-50% of Apple's revenues, which would push up its overall gross margins and therefore increase profits by as much as 400 to 500 basis points (4-5%).

Overall, he expects Apple to sell as many as 45 million to 50 million iPhones in fiscal 2011, more than twice the 20.7 million units the company moved in fiscal 2009.

The iPad is also being figured into his estimates for the first time, which was also a part of the increase in estimates.

Shares in AAPL moved higher throughout the trading day on Wednesday In the mid-afternoon session, the stock was trading at US$200.09, a gain of $3.031 (+1.54%), on moderate volume.

*In the interest of full disclosure, the author holds a small share in AAPL stock that was not an influence in the creation of this article.  

Post A Comment or Log-in. Need an account? Register here.

5 Observer Comments

At least he isn’t calling 1 million sold on the first weekend…. Remember the hysteria surrounding the iPhone launch? All the analysts claiming over 700,000 sold, there wasn’t even that many available (Apple only put 270,000 in the channel) and actual sales as reported by AT&T for the weekend was a record shattering 146,000 devices activated.

I’ve got a feeling Apple will sell more iPads than that in the first year.  I think as long as there is a lot of content for the iPads, people will really take to them. I feel with the Apple retail stores in play, people will try them and then buy them.  I’ll bet the Europeans will be large quantity purchasers of iPads.

I’ll go with a million iPads sold in pre-orders.

I just pre-ordered a million myself wink

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 26th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales for the Right Mac Memory. Easy to Use Online Guide for no Guesswork! Mac Pro up to 128GB, iMac up to 32GB. MacBook/MB Pro, & Mac mini up to 16GB. - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal