Apple now holds the most valuable brand in the world for the third straight year. Its brand value reached $607 billion in 2026, which marks a 6 percent rise from last year. This result keeps Apple far ahead of every other company in the ranking and shows how strong its global image remains even as the tech market shifts.
Brand Finance published the Global 500 list that tracks the value and strength of the world’s biggest brands. The firm has followed this market since 2007, when Coca-Cola led the table, and Apple ranked far lower. Over time, technology companies took control of the list, and Apple moved from a mid-level brand to the clear leader.
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Apple stayed on top
Apple grew its brand from $574 billion in 2025 to $607 billion in 2026. The company also kept its top AAA brand rating. Hardware sales stayed steady, but services drove much of the recent growth. Advertising, cloud services, and the App Store brought in more value while demand stayed strong across the Americas, Europe, and the Asia Pacific.
This mix of products and services helped Apple keep its lead even as rivals grew fast.
Global 500 in 2026
The top technology brands now dominate the ranking. Apple, Microsoft, Google, Amazon, NVIDIA, and TikTok together hold a combined brand value of more than $2.3 trillion.
Here are the top 10 brands in 2026 by brand value:
- Apple: $607.6 billion
- Microsoft: $565.3 billion
- Google: $433.1 billion
- Amazon: $369.9 billion
- NVIDIA: $184.3 billion
- TikTok and Douyin: $153.5 billion
- Walmart: $141.0 billion
- Samsung Group: $119.2 billion
- Facebook: $107.1 billion
- State Grid Corporation of China: $102.4 billion
NVIDIA stood out this year. Its brand value jumped by more than 100 percent and pushed it above Walmart and Facebook for the first time.
Apple keeps winning
Apple still leads because it runs a large and loyal ecosystem. While phone and computer sales grow at a slower pace, services now play a bigger role. The company earns more from ads, cloud tools, and its app marketplace, which keeps the brand strong even when hardware demand cools.
At the same time, Apple sells in every major region. This wide reach gives it stability that few brands can match.
With a $607 billion brand and a steady AAA rating, Apple once again sits alone at the top of the Global 500. The gap between Apple and its closest rivals remains large, and for now, no other brand comes close.
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