Apple is changing how it builds devices. A recent report from Bloomberg shows the tech giant is breaking its hardware division into five main groups. This shakeup comes right after a major leadership shift in the USA, with Johny Srouji taking charge to reorganize the ranks after he expanded his role as chief hardware officer.
The company hopes this new setup will help it focus better on upcoming products and keep its work moving fast.
Johny Srouji creates five new divisions to manage upcoming devices
Right after getting his promotion, Srouji wasted almost no time changing how the hardware team works. According to an internal memo obtained by Bloomberg, he decided to split the massive engineering group into five specific areas. Each group now has a dedicated leader reporting directly to him.
Here is how the new structure breaks down:
- Hardware engineering: Tom Marieb takes charge of this division. He joined the company in 2019 after a long stint at Intel. His team will make sure the physical products maintain top quality and integrity.
- Silicon: Sri Santhanam will oversee the custom chip designs. He is a longtime executive who will handle the processors going into all the main devices.
- Platform architecture: Tim Millet is stepping up to lead this area. He will focus on how the underlying technology systems work together across the entire product lineup.
- Advanced technologies: Zongjian Chen takes the reins for this forward-looking group. This team will explore new ideas and long-term hardware projects before they hit the market.
- Project management: Donny Nordhues will handle program management. He is tasked with keeping the various engineering groups on schedule and moving in the same direction.
This move makes a lot of sense when you look at how large the company has grown. By creating smaller teams, it can pay closer attention to different product lines like phones and tablets. It also gives the new leaders more control over their specific parts of the business.
The hardware changes follow a massive shift in top leadership
These hardware updates are just one part of a much bigger story. The entire company is going through a massive transition right now. We recently learned that Tim Cook is leaving his post.
With the news that Tim Cook is stepping down as Apple CEO and John Ternus is taking over, the whole executive board is shifting. Srouji taking over all hardware duties was a direct result of Ternus moving to the top spot. Now that the dust is starting to settle, it is clear the new leaders want to run things their own way.
