If you’re wondering what the latest iPhone is, the answer is the iPhone 17 series, which Apple introduced in September 2025. The lineup includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Apple also retired the Plus model and replaced it with the all-new ultra-thin iPhone Air.
This generation brings some of the biggest changes in years, including 120Hz ProMotion displays across the lineup, brighter screens, improved cameras, longer battery life, and Apple’s new A19-series chips.
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iPhone 17: The Best Choice for Most People
The standard iPhone 17 is Apple’s entry-level flagship and starts at $799 with 256GB storage. It now features a larger 6.3-inch Super Retina XDR display, matching the size of the Pro model. Apple also added ProMotion technology with refresh rates up to 120Hz and Always-On Display support.
Key Features
- 6.3-inch OLED display with ProMotion.
- Up to 3000 nits peak outdoor brightness.
- A19 chip built on Apple’s latest 3nm process.
- 48MP Fusion main camera.
- 48MP Ultra Wide camera.
- New 18MP Center Stage front camera.
- Dual Capture video recording.
- Up to 30 hours of video playback.
- Faster 40W wired charging support.
The iPhone 17 is the model most buyers should consider because it includes several features that were previously limited to Pro devices.
iPhone Air: Apple’s Thinnest iPhone Ever
The biggest surprise in the lineup is the new iPhone Air. At just 5.6mm thick, it is the thinnest iPhone Apple has ever made. It replaces the old Plus model and focuses on portability without sacrificing flagship performance.
Key Features
- Ultra-thin 5.6mm design.
- 6.5-inch OLED display.
- 120Hz ProMotion refresh rate.
- A19 Pro chip.
- 12GB RAM.
- 48MP rear camera.
- 18MP Center Stage front camera.
- Up to 27 hours of video playback.
- Titanium construction for improved durability.
The iPhone Air is ideal for users who want a premium device that feels significantly lighter and thinner than traditional flagship phones.
iPhone 17 Pro: Designed for Creators and Power Users
The iPhone 17 Pro introduces a redesigned camera system and major camera upgrades. Apple switched to a new camera plateau design and improved heat management with a vapor chamber cooling system.
Key Features
- A19 Pro processor.
- 48MP Main camera.
- 48MP Ultra Wide camera.
- 48MP Telephoto camera.
- Up to 8x optical zoom.
- ProRes RAW video recording.
- Log 2 video support.
- 12GB RAM.
- Up to 33 hours of video playback.
For photographers, videographers, and content creators, the Pro model delivers the most advanced camera system Apple has offered so far.
iPhone 17 Pro Max: The Ultimate iPhone
The iPhone 17 Pro Max sits at the top of Apple’s smartphone lineup. It includes everything found in the Pro model but adds a larger display and the longest battery life ever on an iPhone.
Key Features
- Largest display in the lineup.
- A19 Pro chip.
- Triple 48MP camera system.
- Up to 39 hours video playback.
- Vapor chamber cooling.
- ProRes RAW and professional video tools.
- Up to 2TB storage.
- Enhanced thermal performance.
- Fast charging and Qi2 wireless charging.
If you want the most powerful iPhone available in 2026, the iPhone 17 Pro Max is the one to buy.
iPhone 17 Colors
iPhone 17
- Lavender
- Mist Blue
- Sage
- Black
- White
iPhone Air
- Space Black
- Cloud White
- Light Gold
- Sky Blue
iPhone 17 Pro and Pro Max
- Cosmic Orange
- Silver
- Deep Blue
iPhone 17 Pricing
| Model | Starting Price |
|---|---|
| iPhone 17 | $799 |
| iPhone Air | $999 |
| iPhone 17 Pro | $1,099 |
| iPhone 17 Pro Max | $1,199 |
Apple also continues selling the iPhone 16 and iPhone 16e as lower-cost alternatives.
FAQs
The newest iPhone lineup is the iPhone 17 series, consisting of the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
The iPhone 17 Pro Max offers the longest battery life, with up to 39 hours of video playback.
Apple discontinued the Plus model and introduced the thinner iPhone Air.
Yes. Apple expanded ProMotion technology to the entire iPhone 17 lineup.
The standard iPhone 17 offers the best balance of price, performance, display quality, and camera features for most users.
Summary
- The latest iPhone family is the iPhone 17 lineup.
- Apple now offers iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
- Every model includes a 120Hz ProMotion display.
- The iPhone Air replaces the old Plus model.
- The Pro models feature triple 48MP cameras and A19 Pro chips.
- The iPhone 17 Pro Max delivers Apple’s best battery life yet.
- Prices start at $799 and go up to $1,999 depending on model and storage.
Conclusion
The answer to the latest iPhone is straightforward: Apple’s newest smartphones are the iPhone 17 series. Whether you want the best value with the iPhone 17, the ultra-thin design of the iPhone Air, or the professional-grade cameras found in the Pro models, Apple now offers a clearer lineup than ever.
For most buyers, the standard iPhone 17 will be the sweet spot, while power users will find the iPhone 17 Pro and Pro Max worth the extra investment.
