ESPN is raising prices for ESPN Select and ESPN Unlimited starting September 17, with monthly and annual plans both getting more expensive. Some Disney+, Hulu, and ESPN bundles will also see higher prices as ESPN adjusts its direct-to-consumer streaming rates little more than a year after launching the current platform.
The changes mark the first price increase for ESPN’s revamped streaming plans, while ESPN Unlimited bundles that include Disney+ and Hulu will keep their current pricing.
New ESPN streaming prices
| Plan | Current price | New price |
|---|---|---|
| ESPN Select monthly | $13/month | $14/month |
| ESPN Select annual | $130/year | $140/year |
| ESPN Unlimited monthly | $30/month | $32/month |
| ESPN Unlimited annual | $300/year | $320/year |
| Disney+, Hulu, ESPN Select with ads | $20/month | $22/month |
| Disney+, Hulu, ESPN Select ad-free | $30/month | $33/month |
| Legacy ad-free Disney+, Hulu, ESPN Select bundle | $25/month | $28/month |
Sports Media Watch spotted the new pricing on an ESPN support page, which confirms that the increases will take effect on September 17.
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The older ad-free Disney+, Hulu, and ESPN Select bundle, which is no longer available to new customers, will rise from $25 to $28 per month.
ESPN Unlimited subscribers who use the Disney+ and Hulu bundle will avoid the increase for now. That package will remain at $36 per month with ads, while the version with ad-free Disney+ and Hulu will stay at $45 per month.
The increases arrive as streaming services continue to raise subscription prices across the market. Peacock recently announced increases of up to $3 per month, while Apple has also raised prices for Apple Music and Apple One.
ESPN chairman Jimmy Pitaro recently described the company as being in the early stages of its direct-to-consumer strategy, suggesting ESPN still expects its streaming business to evolve as more viewers move away from traditional pay TV.
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