Apple’s online store is back online as the company prepares for its “Pro and Tell” launch today, October 28, 2026. The event begins at 10 a.m. Pacific Time in Los Angeles, where selected journalists will get hands-on access to Apple’s latest Mac and iPad lineup.
Apple has already announced several products ahead of today’s gathering, including the M6 MacBook Pro, M6 iMac, and OLED iPad mini. The Apple Store now lists the new devices ahead of their pre-orders, which begin today.
Why Apple Takes Its Online Store Offline Before Launches
Apple regularly takes its online storefront offline before major hardware launches to update product listings, pricing, configurations, and purchasing options.
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The company has followed this approach for previous iPhone and Mac announcements, allowing customers to explore newly announced products when the store reopens.
Today’s launch also marks the beginning of pre-orders for three new devices.
| Product | Pre-order date | Availability |
|---|---|---|
| 14-inch M6 MacBook Pro | October 28 | November 6 |
| M6 iMac | October 28 | November 6 |
| OLED iPad mini | October 28 | November 6 |
What to Expect From Apple’s Pro and Tell Event
The biggest remaining announcement could be Apple’s first touchscreen OLED MacBook Pro, featuring a redesigned chassis and improved display technology.
According to earlier reports, the expected upgrades include:
- OLED touchscreen displays in 14-inch and 16-inch sizes.
- A thinner and lighter MacBook Pro design.
- A Dynamic Island replacing the traditional display notch.
- M5 Pro and M5 Max processor options.
Apple has not announced a public livestream for the gathering. You can check the event schedule or follow Apple Newsroom for official announcements, specifications, and availability details.
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