Apple’s “Pro and Tell” event takes place today, Wednesday, October 28, 2026, at 10 a.m. Pacific Time (PT) in Los Angeles. The event begins at 1 p.m. Eastern Time, 5 p.m. in the UK, and 10:30 p.m. in India. Apple has invited selected journalists to experience its latest hardware, with the spotlight expected to fall on the company’s first touchscreen MacBook Pro.
Unlike Apple’s usual keynote presentations, this event focuses on an in-person media experience. The company has already confirmed the October 28 gathering, although a public livestream has not been announced.
Apple October 28 Event Time: Global Time Zone Schedule
The event starts at 10 a.m. PDT (17:00 UTC). Here is the complete schedule for major countries and regions.
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
| Country or region | Local time | Date |
|---|---|---|
| Los Angeles, USA (PDT) | 10:00 AM | October 28 |
| New York, USA (EDT) | 1:00 PM | October 28 |
| Chicago, USA (CDT) | 12:00 PM | October 28 |
| Toronto, Canada (EDT) | 1:00 PM | October 28 |
| São Paulo, Brazil (BRT) | 2:00 PM | October 28 |
| London, UK (GMT) | 5:00 PM | October 28 |
| Paris, France (CET) | 6:00 PM | October 28 |
| Berlin, Germany (CET) | 6:00 PM | October 28 |
| Johannesburg, South Africa (SAST) | 7:00 PM | October 28 |
| Dubai, UAE (GST) | 9:00 PM | October 28 |
| Islamabad, Pakistan (PKT) | 10:00 PM | October 28 |
| New Delhi, India (IST) | 10:30 PM | October 28 |
| Dhaka, Bangladesh (BST) | 11:00 PM | October 28 |
| Singapore (SGT) | 1:00 AM | October 29 |
| Beijing, China (CST) | 1:00 AM | October 29 |
| Tokyo, Japan (JST) | 2:00 AM | October 29 |
| Seoul, South Korea (KST) | 2:00 AM | October 29 |
| Sydney, Australia (AEDT) | 4:00 AM | October 29 |
| Auckland, New Zealand (NZDT) | 6:00 AM | October 29 |
The UK and European countries switched to standard time on October 25, while the United States will change its clocks on November 1. This explains why some event timings differ from Apple’s usual September presentations.
How to Watch Apple’s Pro and Tell Event
Apple has not announced a public livestream for today’s gathering. However, viewers can follow official announcements through these channels:
- Apple Events for event videos and presentations.
- Apple Newsroom for official product announcements and specifications.
- Apple’s YouTube channel for promotional videos and any event coverage.
What to Expect From Apple’s October 28 Event
Apple has already introduced its M6 MacBook Pro, updated iMac, and OLED iPad mini earlier this week. Today’s biggest expected announcement is a redesigned MacBook Pro with an OLED touchscreen.
According to recent reports about the touchscreen MacBook Pro, Apple could introduce 14-inch and 16-inch models featuring touch support, a thinner design, and a Dynamic Island.
The Los Angeles gathering should also give journalists an opportunity to test the new hardware and share their initial impressions. More information about pricing and availability is expected through Apple’s official announcements.
Discussion