Apple is preparing to host its second media gathering of the month. Members of the press recently received invites for a special Apple event scheduled for Wednesday, October 28 at 10 a.m. PT. Greg Joswiak teased the announcement on social media using the clever tagline Pro and tell. This upcoming showcase in Los Angeles will arrive just weeks after the brand revealed its latest smart home devices in New York City. People are highly anticipating a strong focus on professional grade hardware this time around.
What you can expect from the upcoming device lineup reveals
Based on recent industry reports, the Los Angeles gathering will center around high performance Mac updates and a highly anticipated tablet refresh. Multiple reliable sources indicate that the company plans to introduce several new products to its existing catalog. Here is a look at the possible devices we might see next week:
- New 14-inch and 16-inch MacBook Pro models sporting OLED displays, initial touchscreen capabilities, and faster M5 Pro or M5 Max processors inside a lighter chassis.
- A redesigned iPad mini offering an OLED screen, updated speakers, and a shifted FaceTime camera. Buyers should prepare for a price bump given the expensive new display technology.
- An upgraded iMac powered by the M6 chip that maintains the current visual design.
- An entry-level 14-inch laptop that also utilizes the standard M6 chip to deliver strong base performance.
Media members get a direct hands on experience this time
This late October gathering departs from a standard video broadcast. The company opted for an in-person viewing session instead. Reporters attending the event will get immediate access to try the fresh hardware on the floor. We anticipate a rapid release of press statements and review impressions soon after the doors open for the attendees.
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The company used a similar strategy for the October 13 product launch. That event introduced the brand new HomeView smart display and the second generation HomePod mini. This back to back product strategy keeps the brand in the spotlight right before the busy holiday shopping season begins. People wanting to upgrade their laptops or grab a small tablet should keep a close eye on the news dropping next Wednesday.
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