Nike launched a line of self-adjusting basketball shoes that you can control with your iPhone. They’re based on the company’s FitAdapt technology.
When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.
These basketball shoes look slick.
Check It Out: Nike Launches Line of Self-Adjusting Basketball Shoes
Put this in the bin with the gold plated iPhones with Putin’s picture on the back.
Conspicuous consumption for the Nouveau riche.