Apple rolled out a new commercial for MacBook Pro with Touch Bar called Bulbs. The 1 minute, 37 second spot features flashes of some big (and small) inventions using exploding lightbulbs as a metaphor. In fact, MacBook Pro doesn’t appear until the final 10 seconds, accompanied by the tag line, “Introducing a tool for all the ideas to come.” We’re then shown a finger sliding back and forth on the Touch Bar to scrub through a video of another exploding lightbulb. The imagery is compelling, and seems likely to catch people’s attention, with the Apple message pounding home at the end. It’s one of my favorite spots in recent months.
Check It Out: Apple’s MacBook Pro Commercial: ‘Bulbs’