iPhone’s launch price held at exactly $799 for five straight years. Apple’s own Newsroom archives show iPhone 13, 14, 15, 16 and 17 all launching at that figure between 2021 and 2025, and Apple’s Store pages today, in the week after Apple’s September 9 event, show both iPhone 16 and iPhone 17 priced above it…
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AirPods 5's Bluetooth Chip Is the Same Version Apple Shipped in 2024
AirPods 5 connects over Bluetooth 5.3. That is the exact version Apple published for AirPods 4 two years ago, and it is the same version on AirPods Pro 3’s spec sheet from last year. Apple’s own tech specs pages show the H2 chip and Bluetooth 5.3 pairing has now shipped in three straight AirPods generations,…
iPhone Pro's Frame Has Switched Metal Twice Since 2021: Steel, Titanium, Now Aluminum
iPhone 18 Pro’s aluminum unibody frame is not a new decision. It is the second metal Apple’s Pro iPhone line has landed on since 2021, after a run in stainless steel and a run in titanium. Apple’s own tech specs pages, read side by side, show exactly when each switch happened and how long each…
'Coming Later This Year' and 'a Future Software Update': Apple's Dating Language for Six Features, Decoded
Apple’s own pages date six features from this launch with one of four phrases: ‘later this year,’ ‘later in 2026,’ ‘coming late 2026,’ or ‘a future software update.’ None of the four names a month, and one names no year at all. Apple Pencil support for iPhone Duo is dated 'later this year' on Apple's…
Apple's 'Up to' Numbers on iPhone 18 Pro, iPhone Duo and Apple Watch: What Each One Is Measured Against
Apple’s September lineup is full of ‘up to’ figures, and each one has its own comparison point. Some name the baseline explicitly, such as Series 11 or a preproduction testing date. Others simply say ‘than before’ without naming a generation, or list two figures for what looks like identical hardware without explaining the gap. The…
AirPods Pro 3's Noise Cancellation Hours Run Backward on Apple's Own Pages
Apple’s own compare tool lists AirPods Pro 3 getting fewer hours of listening with Active Noise Cancellation off than Apple’s own AirPods Pro 3 product page lists with Active Noise Cancellation on. Every other current AirPods model runs the opposite way, with noise cancellation off buying more time, not less. AirPods 5 lists more hours…
One Apple Watch Health Release, Three Different Minimum Watch Generations
Apple published one health and fitness press release on September 9, and inside it, three features each name a different minimum Apple Watch generation. watchOS 27 itself requires Series 9 or later, Apple Watch SE 3, or Ultra 2 or later. Hypertension notifications require Series 9 or later, or Ultra 2 or later. The ECG…
Cosmic Orange and Deep Blue Are Gone: The iPhone Pro Colors That Did Not Return
iPhone 17 Pro and Pro Max shipped a year ago in Silver, Cosmic Orange and Deep Blue. iPhone 18 Pro and Pro Max ship in Black, Silver, Glacier and Burgundy. Two names from last year, Cosmic Orange and Deep Blue, do not appear anywhere on Apple’s new color lineup, and Apple’s own newsroom release confirms…
iPhone 18 Pro's Price Gap Is $100, Not the $30 Discount Apple Still Applies to Older Models
Apple’s US store has quietly used a $30 discount for years to make a carrier-connected iPhone look cheaper than the same phone bought unlocked. That discount still applies to iPhone 17 and iPhone 16. It does not apply to iPhone 18 Pro, iPhone 18 Pro Max, or iPhone Duo. In its place, iPhone 18 Pro’s…
iPhone 16 Plus Is Gone: The Last Plus-Size iPhone Apple Was Still Selling
iPhone 16 Plus was removed from Apple’s store on September 9, the same day Apple raised the price of every other iPhone it kept. It was the last Plus-size iPhone Apple was still selling new, and Apple has not released a Plus model since 2024. iPhone 16 Plus had carried that second-size, non-Pro option through…
iPhone 17 Pro and Pro Max: The Discontinuation Apple Never Announced
iPhone 17 Pro and iPhone 17 Pro Max stopped being available for purchase from Apple on September 9, the day iPhone 18 Pro and 18 Pro Max were announced. Apple’s own store pages for both phones now redirect to the new models. Nowhere in Apple’s newsroom release, or anywhere else Apple publishes, does a sentence…
Rosetta Ends With macOS 27, Except When Apple Says 26 or 28
Apple has published three separate pages this month stating when Rosetta, the tool that lets Intel-only Mac apps run on Apple silicon, stops working. One says macOS 27. Another says macOS 27 too, with a narrower carve-out starting macOS 28. A third, posted eight days later, says macOS 26 was already the cutoff and that…
The S11's Secure Exclave Is a First for Apple Watch, Built for Always-On Audio
The S11 chip inside Apple Watch Series 12 and Apple Watch Ultra 4 includes something Apple calls a Secure Exclave, a hardware-isolated compartment built specifically to handle audio. Apple has never described a component like it on any earlier Apple Watch chip, and it exists because the new Audio Intelligence features need somewhere private to…
Cycle Tracking Adds Menopause Support for the First Time, With Rules Apple Spells Out
Cycle Tracking is adding perimenopause and menopause support for the first time, a feature Apple has never previously built into the Health app. It arrives in watchOS 27 on Monday, September 14, and Apple has attached specific rules to it: an age floor, symptom logging, and two sentences the company is careful to include about…
Split View Multitasking Reaches iPhone for the First Time, on iPhone Duo
Split View, a layout that puts two apps side by side on one screen, is coming to an iPhone for the first time. It ships on iPhone Duo, Apple’s first foldable, and Apple states it plainly on the product’s own pages: nothing in Apple’s published history of the iPhone lineup describes anything like it on…
Apple Reference Image Is a First for iPhone, and It Skips the EU and China
Apple Reference Image is a new capture mode built into the camera system on iPhone 18 Pro and iPhone 18 Pro Max, and Apple has never published a feature like it for any earlier iPhone. It is opt-in, it records signed sensor data to build what Apple calls an unalterable reference image, and Apple’s own…
How Many mAh Are in Apple Watch Series 12 or Ultra 4? Apple Publishes Only Hours
Apple states Apple Watch Series 12 runs up to 24 hours on normal use and Apple Watch Ultra 4 runs up to 50 hours, with several more figures for Low Power Mode and workout tracking. Neither watch gets a milliamp-hour capacity figure anywhere Apple publishes. Apple Watch Ultra 4 is rated for up to 50…
How Many mAh Are in AirPods 5? Apple Publishes Hours, Not Milliamp-Hours
Apple states that AirPods 5 run up to 4 hours with Active Noise Cancellation on, or up to 5 hours on the model with the Wireless Charging Case, and up to 20 or 22 hours total with the case topping them up. It has never published a milliamp-hour figure for either battery, in the earbuds…
iPhone 18 Pro in Australia: Why the Storage Jump Costs More Than It Does in the US
Apple’s Australian store prices iPhone 18 Pro from A$2,099 at 256GB up to A$4,499 at 2TB, more than doubling across the range. The same move in the US, from $1,199 to $2,399, exactly doubles. The recurring complaint that storage costs Australian buyers proportionally more than it costs American ones holds up once Apple’s own price…
iPhone 18 Pro costs C$1,749 in Canada, and iPhone Duo sits just under C$3,000
Apple’s Canadian store lists iPhone 18 Pro from C$1,749, iPhone Duo from C$2,999, Apple Watch Ultra 4 from C$1,099 and Apple Watch Series 12 from C$549. Every one of those four figures sits just past a round number a shopper would use to judge the price at a glance. The recurring complaint that Canadian pricing…
iPhone 18 Pro and Apple Watch in the EU: Apple's Software Gap Is Wider Than Siri AI Alone
Apple’s own pages carve the European Union out of three separate pieces of its new software this fall, not one. Siri AI is the loudest of the three, but a support document Apple published alongside Apple Watch Series 12 and Ultra 4 extends a version of the same carve-out to the Watch, and a footnote…
iPhone 18 Pro in India: The Price Complaint Apple Answers, and the Import Question It Does Not
Apple India lists iPhone 18 Pro from ₹1,64,900 and iPhone 18 Pro Max from ₹1,79,900, among the highest starting figures Apple publishes anywhere for this phone. That price gap is the complaint most people expect. The one Apple’s own India pages actually leave open is different: what happens to a unit bought outside India, and…
Siri AI Does Not Work Everywhere on Day One: The Four Limits Apple Has Published
Siri AI is arriving with iOS 27 on Monday, September 14, but it is not arriving the same way for everyone who installs the update. Apple’s own newsroom and product pages document four separate limits on day one: it is not initially available in the European Union on iPhone, iPad or Apple Watch, it launches…
Apple Watch Series 9 and watchOS 27: Which New Health Features Actually Arrive
watchOS 27 will install on an Apple Watch Series 9, but the free update does not hand that watch the new Health Sensing System Apple announced alongside Series 12 and Ultra 4. Apple publishes a list of what watchOS 27 brings to already-owned watches, and the five-second heart rate sampling, the rebuilt HRV measurements and…