Wall Street Journal correspondent Tripp Mickle has a book coming out called After Steve with an eye-catching subtitle, « How Apple Became a Trillion-Dollar Company and Lost Its Soul. » It goes on sale May 3, 2022 and is available to preorder today. From the website: « His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul. »
Check It Out: Tripp Mickle’s Book ‘After Steve’ Covers Apple’s Rise to Trillions
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