Modern tribes are groups formed of one mind held together by their beliefs and easy, fast communication. They work to obtain a voice in the community and are often at war with each other or Apple over some technical topic. Apple tends to dismiss these tribes and focus on the customer, but tribes can have an influence too. Understanding Apple’s intentions and vision against the torch of the tribes is a tricky process. John explains.
Apple launched a new product on Tuesday, a coffee table book titled Designed by Apple in California. It will come in two sizes, 13″ at $199 and 16″ at $299, and both contain some 450 photographs of Apple products. I have very mixed feelings about this, but the short version is that Bryan Chaffin gets why Apple is making this book. Read on for more.