Adobe Spark introduced a couple of new updates. First, Animations is coming to Spark web tools, previously only available in the iOS and Android apps. It also gains new asset management features to its integration with Creative Cloud Libraries.
The trick to capturing attention on social media (and keeping it) is to add sensory, evocative triggers to your content, in the first two seconds that your viewer scrolls past your post. Second best to being able to scratch and sniff pixels, motion is one of those triggers that has the power to capture attention and make your audience feel something. When you evoke emotion in your audience, you’re that much closer to getting them to pay attention, swipe up, buy, or take some other desired action.