Examining the Feud Between Apple and Facebook

James Titcomb has a op-ed in The Sydney Morning Herald where he pieces together the Apple-Facebook feud.

Over the past six months Facebook has become Apple’s chief antagonist, airing its gripes with investors, the media, its own employees and even the regulators writing the rules that will govern digital services for the next decade.

That is despite the companies not being traditional rivals: Apple sells hardware and runs subscription services; Facebook gets 98 per cent of its income through advertising.

I think the fundamental difference is that Facebook is doing everything in its power to become a mediator for reality. But so far it’s a mediator on platforms that it can’t control, and Apple is chipping away at some of the tools Facebook relies on, like targeted advertising.

Check It Out: Examining the Feud Between Apple and Facebook

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