“The next decade of Apple design has nothing to do with its most popular product of all time (so far)” is a weird stance to take. Author Sophie Charara seems to only make two points in favor of her argument.
Lisa Jackson […] has said that Hankey and her colleagues “ask tough questions” on sustainability; critics are looking for substantive progress that will require Apple’s new design chiefs to adapt some core principles while maintaining their aesthetic standards.
One possible cultural challenger to the new Apple duo is Ivy Ross […] Ross is a proponent of softer colour palettes and warmer materials, as seen in Google’s Pixel and Home product lines, and believes that aesthetics are less about making devices look pretty than “enlivening your senses”.
Apple critics always looking for the next big thing are not and have never been a source of design inspiration. I wouldn’t look to Google for that either. The final sentence: “And we haven’t seen the end of Jony Ive’s contributions just yet: Tim Cook says that Apple will be one of LoveFrom’s primary clients.”
Check It Out: What Will The Next Ten Years of Apple Design Look Like?