Publishers are Driving Readers to Apple News

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What’s good for publishers isn’t necessarily good for readers. Josh Constine writes about how Apple News+ is bad for publishers.

Readers visit Apple’s app, not the outlet’s site that gives it free rein to promote conference tickets, merchandise, research reports, and other money-makers. Publishers don’t get their Apple News+ readers’ email addresses for follow-up marketing, cookies for ad targeting and content personalization, or their credit card info to speed up future purchases.

This is exactly why people install adblockers. No one wants to be harassed by endless pop-ups, marketing or cookies, autoplaying videos, and they don’t want you to have their credit card info or email address so it can get leaked in a data breach. You can’t blame Apple for that.

Check It Out: Publishers are Driving Readers to Apple News

Publishers are Driving Readers to Apple News
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