The creator of The New Oil shared his website that gives people resources on privacy. But it’s not just a list of private tools to use. Instead the goal is to give people context and explain concepts like data breaches, why strong passwords matter, encryption, and more.

Most of us are not strangers to the concept of surveillance capitalism and targeted advertising. Most of us don’t particularly care, either. After all, who wouldn’t want relevant ads for movies or products that might actually appeal to you or improve your life? The thing is, most of us don’t understand the aggressive measures these companies go to to create those marketing profiles, or the devastating effects they can have on people.

Check It Out: ‘The New Oil’ Website is a Resource for Privacy

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