Twitter is piloting a new feature on Wednesday called Shop Module. It will let brands add a shopping section at the top of their profiles. The pilot is currently limited to iOS devices for people who use the service in English.
The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase — seamlessly in an in-app browser, without having to leave Twitter.
Check It Out: Twitter Tests New ‘Shop Module’ Feature for iOS Users