Apple launched four new iPad commercials that respond to real tweets from real folks. The first (included below) is in response to a tweet about iPad not being a real computer. The second spot addresses a tweet about poor Wi-Fi. The third answers whether Microsoft Word is on the iPad (it is), and the fourth notes that iPads aren’t subject to PC viruses. The Twitter accounts are real (Tweet 1 account, Tweet 2, Tweet 3 account, Tweet 4), and The Verge reported that Apple contacted at least one of the tweeters before using their tweets. There’s almost zero chance Apple didn’t do so with all of them. But, Apple used actors to represent the Twitter account owners. It’s an interesting campaign. Some have already noted it’s reminiscent of Apple’s “Get a Mac” campaign. More interesting, though, is that this is the first time I can remember Apple addressing questions like these, especially in an ad. The company is also leveraging social media, an area that hasn’t typically been a strong suit for Apple. They’re not my favorite spots from Apple, but they’re solid. It will be interesting to see if this becomes a major campaign.
The Iconfactory has launched a Kickstarter for Twitterrific for Mac. The company wants to rebuild the Mac version of this venerable Twitter client for the Mac, and the company is looking to raise US$75,000 to do it.
The video sharing social network Vine shut down today, and is being reborn as a Twitter feature. Bryan Chaffin and the Maccast’s Adam Christianson join Jeff Gamet to look at the state of social networks, plus they dive into the importance of strong passwords.
Vine’s six seconds of fame, so to speak, has come and gone. As of January 17th, the Vine video sharing social network has shut down and is being replaced with an app that posts short videos on Twitter.
Apple has a patent for blocking iPhone features while driving, but isn’t using it. Dave Hamilton and Bryan Chaffin join Jeff Gamet look at how that landed Apple in a lawsuit related to a tragic car wreck, plus they share their most wanted Twitter feature.
Twitter CEO Jack Dorsey wants to know what features you’d like to see added to the social networking and microblogging service. The ability to edit tweets is at the top of our list, and it looks like that’s what most everyone else wants, too.
The proliferation of “fake news” has been blamed in part on social media companies’ hands-off approach to curation. Charlotte Henry argues this is one area where social media can take its cues from Apple and its heavily curated approach to Apple News.
Twitter announced on Tuesday new abuse controls, tools designed to curb the reach of trolls. The short version of Tuesday’s announcement is that Twitter is making it possible to mute keywords, phrases, and entire conversations from your notifications. This is an extension of the mute feature the company already had for your timeline.
Instead of using Twitter to complain about tonight’s Thursday Night Football matchup between the Buffalo Bills and NY Jets, you can actually watch the entire game for free. Here’s how to stream tonight’s game via the Twitter website or the Twitter app on your fourth-gen Apple TV.
Apple hasn’t officially announced the iPhone 7 yet at its “See you on the 7th” media event, but that didn’t stop the company from revealing some of its features on Twitter. The company’s Twitter feed is highlighting features like waterproofness, new cameras, stereo speakers, and longer battery life.
Apple sort of activated its long-held, but dormant Twitter account @Apple. It’s yet another symbol of CEO Tim Cook’s decision to take a more active role in shaping the Apple narrative.
Twitter announced Thursday a new set of controls that allows users to not see @mentions from strangers. The move is being viewed as a response to Twitter trolls, though it’s more of a mask than a fix. When enabled, incoming mentions from people you don’t follow simply won’t be shown.
Twitter is reportedly talking with Apple about bringing a dedicated app to Apple TV for live-streaming NFL games. A solid Twitter app bringing this kind of content to your TV could be a big winner for fans, Twitter, Apple, and the NFL, too.
The U.S. Olympics Committee has always had a pretty hard core control fetish, and this year that reaches all the way to Twitter. The organization plans to crack down on non-sponsors mentioning this year’s summer games—and that includes using trademarked hashtags such as #TeamUSA and #Rio2016. It’s almost like the USOC borrowed its rule book from Fight Club.