Twitter will Livestream NBA Games, but Just Focus on One Player

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Kevin Durant Doing His Thing

Twitter might just have found a great way to get into streaming major live sports. The social network struck a deal to livestream the second half of a number of NBA games, with its camera focussing on just one player, Re/Code reported. During the first half, users can vote for who they want that camera to focus on via the @NBAonTNT account. The deal covers 20 games, including at least one playoff game, beginning with the All-Star Game on February 18th.

The deal, which is clearly an experiment, reflects the quandary facing TV executives today: As more and more people stop paying for traditional TV, professional sports leagues and their broadcast partners are trying to figure out how to translate great TV content, like live sports, to places that aren’t television, like Twitter, Facebook, Amazon, and Google.

I watch a lot of sports. Often I have Twitter running at the same time and chat online about what’s happening in the game. I think Twitter might just have come up with a really good way to capitalize on the second screen phenomenon.

Twitter Launches its Own 'John Lewis' Advert

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John Lewis Twitter Advert

LONDON – Everyone in the UK knows that the holiday season officially starts when the John Lewis department store launches its Christmas advert. This year’s offering stars Sir Elton John, no less. However, for one man, the advert’s arrival is not so joyous. Meet @JohnLewis – a computer science educator from Blacksburg, Virginia. As his Twitter bio points out, Mr. Lewis is “not a retail store.” Despite this, every year Mr. Lewis is inundated with Tweets telling him how great his holiday advert is. To his credit, he gamely replies to all of them. This time around, Twitter UK gave him his own one.

Ariana Grande Tweets About Being on Carpool Karaoke

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Ariana Grande tweets about Carpool Karaoke

Ariana Grande and Carpool Karaoke fans can rejoice because she just finished spending the day in the car with James Cordoe. Grande tweeted about how much fun she had and said she can’t wait for everyone to see what they recorded. She didn’t say if they recorded a segment for the Late Late Show, or if this was for Apple’s Carpool Karaoke series. I’m guessing it’s the former, which means we’ll get to see it pretty soon.