Apple Big Security Hire, Twitter and Two-factor Authentication - TMO Daily Observations 2017-03-15

· · The Mac Observer's Daily Observations Podcast

TMO Daily Observations

It’s security time on TMO’s Daily Observations. Kelly Guimont and John Martellaro join Jeff Gamet to talk about Apple hiring security specialist Jonathan Zdziarski, plus they talk about why two-factor authentication is so important. They also talk about what an awesome asset Tom Negrino has been to the Apple community.

Apple Answers Tweets in 4 New iPad Pro Ads

· · Cool Stuff Found

Apple launched four new iPad commercials that respond to real tweets from real folks. The first (included below) is in response to a tweet about iPad not being a real computer. The second spot addresses a tweet about poor Wi-Fi. The third answers whether Microsoft Word is on the iPad (it is), and the fourth notes that iPads aren’t subject to PC viruses. The Twitter accounts are real (Tweet 1 account, Tweet 2, Tweet 3 account, Tweet 4), and The Verge reported that Apple contacted at least one of the tweeters before using their tweets. There’s almost zero chance Apple didn’t do so with all of them. But, Apple used actors to represent the Twitter account owners. It’s an interesting campaign. Some have already noted it’s reminiscent of Apple’s “Get a Mac” campaign. More interesting, though, is that this is the first time I can remember Apple addressing questions like these, especially in an ad. The company is also leveraging social media, an area that hasn’t typically been a strong suit for Apple. They’re not my favorite spots from Apple, but they’re solid. It will be interesting to see if this becomes a major campaign.

Goodbye Vine, Hello Twitter's Vine Camera

· · News

Vine becomes Vine Camera for Twitter

Vine’s six seconds of fame, so to speak, has come and gone. As of January 17th, the Vine video sharing social network has shut down and is being replaced with an app that posts short videos on Twitter.

Twitter Adds More Controls to Empower Users against Trolls

· · Analysis

Muting Twitter

Twitter announced on Tuesday new abuse controls, tools designed to curb the reach of trolls. The short version of Tuesday’s announcement is that Twitter is making it possible to mute keywords, phrases, and entire conversations from your notifications. This is an extension of the mute feature the company already had for your timeline.

Watch Twitter's Thursday Night Football Livestream on Your Apple TV

· · News

twitter tnf nfl livestream

Instead of using Twitter to complain about tonight’s Thursday Night Football matchup between the Buffalo Bills and NY Jets, you can actually watch the entire game for free. Here’s how to stream tonight’s game via the Twitter website or the Twitter app on your fourth-gen Apple TV.

Apple Leaks iPhone 7 Features on Twitter

· · News

iPhone 7 on Twitter

Apple hasn’t officially announced the iPhone 7 yet at its “See you on the 7th” media event, but that didn’t stop the company from revealing some of its features on Twitter. The company’s Twitter feed is highlighting features like waterproofness, new cameras, stereo speakers, and longer battery life.

Twitter Will Let Users Block @Mentions from Strangers

· · Editorial

Stop Harassment

Twitter announced Thursday a new set of controls that allows users to not see @mentions from strangers. The move is being viewed as a response to Twitter trolls, though it’s more of a mask than a fix. When enabled, incoming mentions from people you don’t follow simply won’t be shown.