Here’s a question to ask yourself: Would you let Apple collect more of your data to improve its services? The company already collects some stuff, but it doesn’t seem to be enough for services like Siri. Mark Sullivan’s answer to that question is yes.
Everyone is waking up to the fact that big tech companies have been skimming personal data for years and not saying much about it. And don’t get me wrong, the tech companies deserve all the mistrust and scrutiny they’re getting. But I hope they get a second chance with user data, because there’s so much cool stuff they could do with it, especially in the age of AI. I think they might find that many of us would be fine with giving up more of our personal data–if we get more in return.
I think my answer is yes as well. I would love for Apple’s services to be more personalized to me. I just don’t want my data to be used for advertising. The premium price I pay in lieu of ads is for the hardware.
Check It Out: Would You Give Apple More of Your Data?