Apple is preparing to release its first foldable smartphone this October. The new iPhone Duo arrives with a high price tag of $1,999 in the United States, targeting users who want both a luxury device and top-tier hardware. Following the decision to skip the base iPhone 18 model, market analysts at Counterpoint Research estimate that the company will ship around six million units globally before the end of 2026.
Innovative design choices drive high price for new foldable
The device features a unique aspect ratio that competes with other major foldables, but early reviews point out how well the software runs. One major hardware change is an under-display camera sensor hidden inside the inner screen. These additions bring the cost to $1,999 in the United States and Rs 2,99,900 in India.
This engineering approach makes the phone more than just a tool to call people, turning it into a lifestyle product. Because the device serves as a status symbol, many eager buyers are already preparing for pre-orders in the US.
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Skipping the base model boosts high-end sales momentum
Apple made a clear choice to skip releasing a standard version of the 18 series this time around. This decision nudged more buyers toward premium options, leading to a 12 percent sales jump for the 18 Pro compared to the older version.
The solid sales of the Pro lineup build a ready market for the brand’s first foldable. As the October launch gets closer, shipping six million units would secure the device not just as an experiment, but as a real hit in the premium phone space.
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