Apple is taking its streaming platform off your television screen and bringing it into the real world. The company is hosting a free public event at the Westfield Century City mall in Los Angeles. The activation spans two separate weekends in late April and early May. Fans can walk into physical exhibits to get a much closer look at several of the most popular original series currently streaming on the platform.
Visitors can walk through physical show exhibits and grab custom merchandise
The event is named Think Apple TV. It gives people a chance to step inside the worlds of popular programs like Pluribus, Shrinking, Chief of War, and Slow Horses. Apple designed the space to include special photo areas that highlight the newest camera features on its phones.
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You can also pick up personalized items while you are there. Anyone who visits during the main hours can customize a sweatshirt or a tote bag with artwork from their favorite original series. It provides a tangible way to connect with stories that usually exist only on a screen.
The free public exhibit opens for two weekends this spring
You can find the layout open from April 23 to April 26, and again from April 30 to May 3. The primary activities run from noon until eight in the evening every day. This is the only time window when the custom clothing and bag stations operate.
If you arrive between eight and ten at night, you can still walk through the displays, but the merchandise areas will be closed. The entire experience costs nothing to attend. Apple created this setup to increase awareness and give regular viewers a fun afternoon out.
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