Apple’s iAd bill goes on a diet
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
According to AllThingsD, Apple isn’t having any trouble keeping iAd clients, making the price cut appear to be more about increasing the pool of companies jumping on board instead of retaining those that have already signed up.
“Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing,” commented WPP Digital ad agency CEO Mark Read.
The new iAd price point should increase the types of ads consumers see in iOS apps, and with the prospect of new iPads and iPhones just around the corner, more companies will likely be interested in testing out Apple’s own advertising system.
Discussion