Apple opened its March launch week by introducing the iPhone 17e and the new iPad Air powered by the M4 chip, marking the first major announcements of the multi-day rollout. Both products expand Apple’s lineup with updated performance and modern features, while keeping pre-orders and launch timing consistent for global markets.
On Day 1 of the event, Apple emphasized value and power. The iPhone 17e arrives with a stronger chip and more storage at a competitive price. The updated iPad Air targets productivity and creative users with faster silicon and improved wireless features. Early reactions from analysts suggest these devices strike a balance between price and performance for mainstream customers.
iPhone 17e Details and Availability
The iPhone 17e starts at $599 for the base 256GB model and is priced higher in select markets like India. It features the new A19 chip and the Apple-designed C1X modem for improved performance and faster cellular connectivity. The device also adds MagSafe support and upgrades the camera system to a 48-megapixel Fusion sensor, enabling better detail and portrait shots than previous “e” models.
Pre-orders open on March 4 and the phone will be available in stores and online starting March 11. Apple expects broad global availability in more than 70 regions at launch, giving customers multiple ways to buy or trade in older devices for credit.
Key iPhone 17e specs include:
- A19 chip with strong everyday and creative performance
- 256GB base storage with a 512GB option
- Support for MagSafe wireless charging
- Improved camera with 48MP capability
M4 iPad Air Upgrades
Apple refreshed the iPad Air with its M4 chip, delivering a significant performance jump over last year’s model. The chip has an 8-core CPU and 9-core GPU that boost processing and graphics tasks for gaming and creative work, and it pairs with more memory than before. Connectivity also improves with Wi-Fi 7 and faster cellular options for models that include mobile support.
The new iPad Air lineup includes:
- 11-inch and 13-inch display options
- Multiple storage tiers from 128GB to 1TB
- Pre-orders from March 4, shipping from March 11
Pricing starts at $599 for the 11-inch model and $799 for the 13-inch, keeping entry-level costs similar to the previous generation.
What’s Next
Day 1 set the tone for Apple’s week of launches. Upcoming announcements may include redesigned MacBook models, updated Apple TV hardware, and other device introductions. Apple scheduled events through Day 3, with press briefings and product reveals across global locations.
Pre-order windows and availability dates give buyers clear timelines to plan purchases of both the iPhone 17e and the M4 iPad Air.
