Apple could block apps from the App Store if they fail to meet comply with its new requirements prohibiting advertisers from tracking users across different apps. That’s according to comments from Craig Federighi, senior vice president of software engineering, reported by Reuters.

Meet Privacy Rules or be Booted Out The App Store, Warns Craig Federighi

Addressing the European Data Protection and Privacy Conference, Mr. Federighi said:

Early next year, we’ll begin requiring all apps that want to do that to obtain their users’ explicit permission, and developers who fail to meet that standard can have their apps taken down from the App Store

“When invasive tracking is your business model, you tend not to welcome transparency and customer choice,” he said, in response to critics of the new policy “We need the world to see those arguments for what they are: a brazen attempt to maintain the privacy-invasive status quo.”

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The strain of waiting for Zuckerberg to whine his complaint, and on behalf of which small businesses, of course, is. Killing. Me…


Sorry, Charlotte. I had just posted something on Andrew’s site, and apparently had Andrew on the brain. Cheers.