Although Apple is popular, Tim Cook is not. He got 79 votes for being an underrated CEO while 183 people voted him as overrated. Attributes of reputation are such things like people management, social responsibility, quality of products/services, and more.
These rankings are based on top 10 lists picked by 3,750 executives, analysts, directors, and experts. Other companies to make the list include Berkshire Hathaway, Disney, Starbucks, Microsoft, Alphabet, Netflix, JPMorgan Chase, and FedEx.