Bad Bunny’s Super Bowl halftime performance triggered an immediate and measurable surge on Apple Music, pushing his catalog across global charts, playlists, and discovery tools within hours of the show. Listening activity spiked fast, showing how a major live performance converts attention into streams and searches in real time.
The momentum showed up first in charts and playlists. Bad Bunny’s halftime set list became the most-played playlist on Apple Music shortly after the performance. He then placed 23 songs on the Apple Music Daily Top 100 Global chart. Nine of those tracks landed in the Top 25, while five reached the Top 10. His song “DtMF” climbed to No. 1, leading the surge.
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According to Apple Music data, several older tracks returned to the charts. Six of the 23 songs re-entered the Daily Top 100 Global for the first time since at least February 2025. His collaboration “I Like It” with Cardi B and J Balvin appeared on the chart again for the first time since January 2020. These returns point to renewed discovery alongside heavy repeat listening.
The platform also reported strong international movement. Bad Bunny’s album “Debí Tirar Más Fotos” charted in 155 countries, reached the Top 10 in 128 countries, and hit No. 1 in 46 markets, including Mexico, Colombia, Chile, Brazil, Germany, France, and Spain. In the United States, the top cities for listening over six days included Los Angeles, New York, Chicago, and Dallas.
Music discovery followed the same pattern. Apple Music said the performance marked the biggest day ever on Shazam for any Latin or non-English-language artist. Shazam recognitions across Bad Bunny’s catalog rose by more than 400 percent compared to the daily average.
Oliver Schusser, vice president of Apple Music and Beats, said:
“We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising.”
Following the Apple Music surge:
- 23 songs entered the Daily Top 100 Global
- Multiple older tracks returned to charts
- Album charts expanded across 155 countries
- Shazam activity jumped more than 400 percent
Together, the data shows how Bad Bunny turned a halftime stage into immediate global engagement on Apple Music.
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