Bad Bunny’s Apple Music Super Bowl LX Halftime Show turned into a record-breaking moment almost instantly. The performance, which also featured Lady Gaga and Ricky Martin, drove massive global engagement across streaming, video, and fan interaction. According to Apple, listening and viewing activity surged within minutes of the halftime break and continued to climb over the next two days.
Earlier in the day, Bad Bunny took the stage at Super Bowl LX at Levi’s Stadium in Santa Clara, California. Apple said the performance became one of the most talked-about music moments of the year, driven by real-time listening data and fan response around the world.
Apple Music reports historic engagement
In a statement released after the show, Apple Music said the halftime performance generated unprecedented engagement.
Apple said,
“Within the first 48 hours, the Apple Music Super Bowl LX Halftime Show Press Conference with Bad Bunny became the most watched in Super Bowl history with more than 63 million views across an array of related content, including the live stream and social clips.”
The company also confirmed that Bad Bunny’s overall listeners on Apple Music jumped seven times immediately after halftime. The most played tracks during this surge were “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó.”
Global listening trends after halftime
Apple shared additional data showing how quickly the performance spread worldwide. Listener spikes appeared across multiple regions, with the strongest activity coming from the United States, Mexico, Canada, Colombia, and Peru.
- Bad Bunny listeners increased by 7x right after halftime
- Top-streamed songs were “BAILE INoLVIDABLE,” “DtMF,” and “Tití Me Preguntó”
- Major listener cities included Mexico City, New York City, Los Angeles, Lima, Chicago, Houston, and Miami
Apple also said fans can watch a replay of the halftime show and listen to the full official setlist directly on Apple Music.
Momentum built before the Super Bowl
The surge did not start on game day alone. Apple said interest rose sharply after the official halftime show trailer was released on January 16.
- Plays of “BAILE INoLVIDABLE” rose 54 percent in the U.S. and 36 percent globally
- Lyrics views for the track jumped 119 percent in the U.S. and 79 percent worldwide
- The song reached No. 1 on the U.S. Latin chart and entered the top 10 in nine U.S. cities
Apple noted especially strong growth in non-Spanish-speaking countries, including Canada, the UK, and Brazil.
Shazam activity also climbs
Apple said fan interest extended beyond streaming. On Shazam, Bad Bunny’s tracks saw steady growth in recognition leading up to the Super Bowl.
- U.S. Shazam activity in January ran 8 percent higher than the previous month
- “BAILE INoLVIDABLE” saw a 130 percent spike in Shazam volume on January 16
- The track reached No. 30 on the U.S. Shazam chart on January 22, its highest position since February 2025
Apple also said Bad Bunny’s lyrics became the most viewed on Shazam among non-English-language artists, with the U.S. leading in total views.
Together, the data shows how the Apple Music Super Bowl LX Halftime Show pushed Bad Bunny’s music to new highs across streaming, charts, and fan engagement in just a matter of days.
“Within the first 48 hours, ”
How can this be, when the article was posted barely 12 hours after the halftime show was broadcast.
statement from Apple’s official newsroom post :))