Fans of Apple are getting ready for a major hardware event this fall. Rumors point to a big announcement happening in the second week of September. Many buyers are eager for the iPhone 18 Pro to finally make its official debut. On top of that, new reports suggest the company will also show off its very first folding phone at the exact same time. This would mark a massive change for the phone maker.
The new device lineup arrives right after Labor Day weekend
A recent report details that the company usually follows a strict schedule for its fall announcements. Information from Bloomberg notes that Apple likes to hold events on the first Tuesday or Wednesday after Labor Day. Because Labor Day falls on September 7 this year, September 8 looks like the most likely date for the big reveal.
If the event happens on September 8 or September 9, pre-orders will probably open around September 10. The fresh batch of phones would then go on sale later in the month. This means anyone looking to buy a standard iPhone will not have to wait long to get it in their hands.
Buyers should prepare for higher prices across the new models
The standard versions will launch alongside something completely different. Industry reports claim that a folding model, rumored to be called the iPhone Ultra, is finally ready for the public. This folding device has been talked about for a long time, and bringing it out now gives the brand a fresh way to compete in the market.
However, these new devices will likely cost more than older versions. The company recently raised prices on several of its other products. That trend is expected to continue, so shoppers should prepare to pay a bit more for both the folding phone and the upcoming pro models.
While a folding phone is a huge step forward, the higher price tag will definitely test how much buyers are willing to spend. We will know exactly what the company has planned when the second week of September rolls around.
