Apple TV+ will cost INR 99 per month. Users in India will only get a seven-day free trial, as opposed to a month in other markets. The movies to rent or buy will be available alongside Apple’s original content.
It is an aggressive move in a highly competitive market. According to a recent KPMG and Eros Now report, Indians spend an average of 70 minutes a day on online video platforms. There will be 500 million online video subscribers by the fiscal year 2023, the same report estimated.