Apple Highlights Creativity in ‘Behind the Mac’ Campaign

Behind the Mac ads

Apple’s ad campaigns aren’t all just about the iPhone. There’s a new Mac campaign that just launched called “Behind the Mac” showing creative professionals using their Macs.

Behind the Mac – Apple

https://youtu.be/dar_brj8zdw

Don’t miss the best of The Mac Observer

Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.

Or get it by email

Behind the Mac – Bruce Hall

https://youtu.be/IPv9jFWhzGE

Behind the Mac – Grimes

https://youtu.be/eRl5wi8JCnA

Behind the Mac – Peter Kariuki

https://youtu.be/QAM2lqbPElU

Discussion

2 comments
Newest first
Join the discussionCommenting as a guest — your email is never published · Log in

Protected by Akismet — be kind, stay on topic.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Ned Subscriber 8 years ago

    None that I’ve seen have shown a desktop so I’m thnking the big Mac event for 2018 will be laptop only. Watching Bruce Hall, I wondered how a 30″+ Apple Cinema Display driven by a Mac Pro or Mini would appear to someone with limited sight. Would like to see one of these ads using with someone using a Mac desktop with a G3 or G4 iMac making an appearance like the polycarbonate Macbook.

    Reply
  2. eddychik Subscriber 8 years ago

    This has got to be the worst timing ever for these ads. Are they trying to trick people to buy Mac before their update? Or if they update at all.

    Reply