Inside the Renovated Apple Store Covent Garden in London

1 minute read
| Reporter's Notebook

LONDON – It is a cold, wet, Tuesday evening in central London, but Apple’s Covent Garden store is a hive of activity. People are taking part in Today at Apple sessions, waiting for Genius Bar appointments and browsing for Christmas gifts.

Apple Grove Covent Gardent

The new Apple Grove in the Apple Store Covent Garden, London

The store has only recently reopened following its renovation and initially it is hard to see what has changed. A member of staff explained that Apple cannot make any changes to the building. Covent Garden is an old market that and its traditional characteristics have been maintained in modern times. However, there have been some updates inside.

The most obvious of those is the new Apple Grove. The tree-lined area sits rights at the heart of the store. Free Today at Apple sessions take place there.

Apple Store Covent Garden Gove

A ‘Today at Apple’ sessions at the Apple Store Covent Garden, London

This development in Covent Garden is very much in line with new Apple Stores. Both the new openings in Bangkok and Paris make a big feature of these grove areas. Making stores a place where people can come and learn, not just shop, is something Apple has focussed on recently.

Apple Store Covent Garden wellness

A new display at the Apple Store Covent Garden, London

The staf fmember assures me that the display tables are new too. It is all made of light wood, again in keeping with the style of other new stores, and helps make the space feel light, even on a dark night. He also points me towards an updated wall display full of wellness and activity monitoring equipment.

It may not have been a major overhaul, but the renovation at Apple Store Covent Garden means it is now one of the firm’s premier retail locations.

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BlackCorvid
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BlackCorvid

I can attest to the improvements in the new style of stores. One of the most recent is the Apple University Village in Seattle. It is almost freakishly open viewed from outside and the attention to detail is apparent everywhere. A great deal of attention has been made to the exterior surroundings of the store as a place to sit and read, browse the web or enjoy a snack if one is so inclined. It is also ridiculously busy every time that I’ve visited it.