iPhone 18 Pro in the UK: What EE, Vodafone and Three Publish This Weekend, and Where O2 Goes Quiet

Apple iPhone 18 Pro 2up
Image: Apple

EE, Vodafone and Three each publish an iPhone 18 Pro trade-in credit on their own pages this weekend, ranging from £750 to £1,035 at the ceiling, alongside their own SIM-free and monthly pricing. O2’s shop pages would not return offer content on repeated attempts made for this report, so nothing from O2 is confirmed below.

Apple iPhone 18 Pro 2up
EE lists the iPhone 18 Pro SIM-free at £1,199. Image: Apple

UK pre-orders opened at 1pm BST on Saturday, September 12. Every figure here was read directly from a carrier’s own page on Sunday, September 13, the day this report was filed.

Key facts

CarrierIts own page statesTrade-in ceiling
EE“Get up to £750 for your old smartphone”£750
Vodafone“Save up to £855 today when you trade in an eligible iPhone”£855
Three“Save up to £1035 and go unlimited when you trade in an eligible phone”£1,035
O2Shop pages would not load this weekendNot confirmed
Apple iPhone 18 Pro color lineup
Vodafone and Three each publish their own iPhone 18 Pro trade-in ceiling this weekend. Image: Apple

What EE’s own page says

EE’s SIM-free listing prices the iPhone 18 Pro at £1,199, with a trade-in line reading “Get up to £750 for your old smartphone. Get a quote now,” and an interest-free payment option: “£154 today, £95 a month for 11 months. Total cost £1199. No fees, no interest, no credit check.” Checking eligibility for that plan requires logging in. EE’s page states delivery is “expected 18 September” but gives no expiration date for the trade-in offer itself.

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Apple iPhone 18 Pro 2up
UK pre-orders opened at 1pm BST on Saturday, September 12. Image: Apple

What Vodafone’s own page says

Vodafone’s page quotes a total device cost of £1,295.68 and a trade-in line stating “Save up to £855 today when you trade in an eligible iPhone.” Plan pricing on a 48-month device plan paired with a 24-month airtime plan lists SuperMobile 30GB at £56.16 a month, Standard Unlimited at £63.16 a month (reduced from £65.16), and SuperMobile Unlimited at £69.16 a month, each with £40 upfront. A separate delivery line reads: “Free home delivery. Order before 10:00pm 17 September and get it on 18 September.” No expiration date is given for the £855 trade-in figure.

What Three’s own page says

Three’s page states: “Save up to £1035 and go unlimited when you trade in an eligible phone,” and separately: “Get 3 months Apple TV+ free when you buy your iPhone.” The dedicated iPhone 18 Pro shop page did not return its offer content on repeated attempts this weekend, so these figures come from Three’s Apple brand hub page instead; neither line carries an expiration date.

O2 could not be confirmed this weekend

Every attempt to load O2’s iPhone 18 Pro shop pages for this report did not return the offer page itself, so no O2 figure appears here. Readers should check o2.co.uk directly for its current terms.

Monthly cost and upfront price, side by side

CarrierEntry monthly figure quotedUpfront cost quoted
EE£95 a month for 11 months (0% plan)£154 today
Vodafone£56.16 a month (SuperMobile 30GB, 48-month device plan)£40 upfront
ThreeNot stated on the page checkedNot stated on the page checked

Apple Watch Series 12 and AirPods 5 do not appear

None of the four pages checked for this article, EE’s, Vodafone’s, Three’s or the O2 pages that would not load, mentions a standalone promotion for Apple Watch Series 12 or AirPods 5. Apple’s own UK store lists the iPhone 18 Pro at £1,199 with 0 percent APR spread over 30 months, working out to £39.96 a month, a figure none of the three carriers whose pages loaded this weekend matched or referenced directly.

What has not been confirmed

None of EE’s, Vodafone’s or Three’s pages state an expiration date for their trade-in credit, unlike the delivery cutoffs each carrier gives for launch-day arrival. Whether the £750, £855 and £1,035 ceilings each require one specific top-tier trade-in device, the way AT&T’s and Verizon’s US tiers spell out by device value, is not stated on any of the three UK pages checked.

These figures reflect each carrier’s own page as read Sunday, September 13, five days before iPhone 18 Pro reaches UK stores on September 18. O2’s terms should be checked directly at o2.co.uk, and anyone relying on Three’s £1,035 figure should confirm it still applies once its dedicated iPhone 18 Pro page loads normally.