Financial analysis firm JP Morgan is telling investors to ignore recent rumors about a drop in demand for new iPhones from Apple. It recently reviewed market data and decided to increase its price target for the technology company by 20 dollars, bringing the new goal to 360 dollars. This optimistic update directly challenges early claims that the newest devices are struggling to find buyers.
Analysts reject claims of weak sales for the newest models
JP Morgan analysts are making it clear that they disagree with reports suggesting low interest in the iPhone 18 Pro. Earlier in July 2026, the firm had slightly lowered its expectations. Now, the financial team sees a different trend unfolding and decided to reverse course on its predictions.
The analysts note that demand remains steady across the current hardware lineup. While a few external reports warned of potential production cuts, the firm believes those fears are simply not true. This updated outlook points to a much healthier sales cycle compared to the older iPhone 17 Pro.
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Buyers prepare for upcoming hardware releases and foldable designs
Beyond the standard iPhone, the technology brand is also looking ahead to a highly anticipated launch. Shoppers are starting to prepare for foldable device pre-orders happening soon. This new shape marks a major shift in design and is expected to bring in even more revenue.
Interest in the iPhone Duo remains high as customers get ready to buy their devices. This upcoming hardware expansion gives investors another solid reason to feel confident about the months ahead. A strong showing from this new category could easily help push the stock closer to the revised target.
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