Apple TV+ just enjoyed its best ever weekend, driven in large part by newly-arrived Justin Timberlake movie Palmer, Deadline reported. The latest episodes of season 2 of both Servant and Dickinson also helped prompt a viewership spike of 33 percent.
‘Palmer’ Powers Best Ever Apple TV+ Weekend
Apple TV+ doesn’t really give specific numbers, but the studio said Palmer is the service’s third-biggest launch and second-biggest film. (Greyhound, starring Tom Hanks, gave Apple TV+ its previous best weekend.)
The boost new films and returning series have brought will no doubt be welcome, given that Apple TV+ trails its rivals in terms of subscribers. Those involved will surely be hoping the Billie Eilish documentary The World’s a Little Blurry will bring about a similar boost. The success came as Apple TV+ also secured the rights to the film CODA, beating Amazon in its bid.