Tim Cook announced on Twitter Wednesday that July was a record month for the App Store, and that Apple has now paid more than $50 billion to developers. Both represent massive accomplishments, and the $50 billion paid out to developers would make the reputation of any other company for decades to come.

The two tweets:

Apple doesn’t often announce milestones via Twitter, but Tim Cook has been working overtime recently to push the successes of the company. Services, which are more than a $20 billion a year category now, is one of the things Mr. Cook emphasized during July’s quarterly conference call with analysts.

That makes these tweets aimed at Apple fans, developers, and investors, too. Apple fans want to see the company succeeding, developers want to know they’re making apps for the right platform, and Mr. Cook wants investors to know he’s serious about the importance of services.

I should also mention that I like seeing this sort of engagement from Apple execs. It’s all part of the substantially more open Apple under Tim Cook and Steve Dowling, Vice President of Communications.

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Whoops an extra incorrect sentence crept into my comment above.

>”Apple only pays out $10b per year.”

That of course is incorrect – as per this article, Apple just paid out over $10 billion to developers in just the last 6 months and then all the other revenue sources boost that figure to 420B per year.

It’s even better than that for Developers as they make even more from sources other than the App Store. Vision Mobiles’s Q2 2015 Developer Economic report gives some insight into this: – 8% of iOS developers (17,000 devs) generate greater than $2.4 Million annually – 7% or 15,000 iOS devs make between $600K and $2.4 Million p.a. – 24% or 50,000 iOS devs make between $60K and $600K p.a.  If you added up the above lowest numbers 17k x $2.4m + 15k x $600k + 50k x $60k, that comes to $52b. Apple only pays out $10b per year. Vision… Read more »

Paul Goodwin

Wow. That’s a lot of development dollars.