At the Apple event today, a major non-hardware announcement involved a Today at Apple update. Head of Apple retail Angela Ahrendts took to the stage with the details.
[Apple Announces New iPad Pro with Face ID and USB-C]
Today at Apple Update
Today at Apple sessions are hosted by special store employees called Creative Pros, with some kind of educational background in a skill like photography, programming, art, and music. Some of the new sessions will be:
- Video Lab – Small Screen Magic Co-created with Zach King
- Photo Lab for Kids – Fun Family Portraits
- Design Lab – Drawing Treehouses Co-created with Foster + Partners
- Video Lab – Color and Mood with Final Cut Pro
- Music Lab – Advanced Beat Making with Logic Pro
- Photo Lab for Teachers– Creating Photo Essays
- Coding Skills – Sensor Arcade Challenge
- Art Skills – Sketching Ideas in Notes
- App Lab for Teachers – App Design & Prototyping
- Video Walk – Capturing Cinematic Shots
- Video Walk– Manipulating Time
- Art Skills – Getting Started with Procreate
- Photo Walk – Taking Portraits on Location
- Music Lab – Advanced Beat Making with Logic Pro
- Art Lab for Kids – Make Your Own Emoji
- Music Lab for Kids – Making a Theme Song
- Art Skills – Perspective with Morpholio Trace
- Health & Fitness Walk – Staying Motivated Co-Created with Jeanette Jenkins
- Video Lab for Teachers – Class Projects with Clips
- Music Lab – Beat Making Co-created with Swizz Beatz
- Music Walk – Creating Soundscapes with GarageBand
- Photo Skills – Lenses, Tripods, & More for iPhone
- Music Lab for Teachers – Telling Stories with GarageBand
The Apple Store app will also get a new section around Today at Apple, and it will start to suggest sessions for you based on the products you buy.
[Apple Intros New MacBook Air with Retina Display]
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Horrendously boring unneeded presentation. Steve Jobs would have shot people for such a Gil A.-like disaster fest. Angela was terrible and the materials were awful.