The rise of AI tools has completely changed how software gets made today. Now, regular people can build mobile apps without writing a single line of standard code. This new approach, known as vibe coding, had a massive impact last year. Throughout 2025, a huge wave of new developers used this method to submit their dream projects.
This sudden surge in new applications created a significant backlog for the review teams at Apple.
There’s a massive spike in new app submissions
Vibe coding allows anyone to create functional software using simple text commands. Because the barrier to entry dropped so low, thousands of amateur creators flooded the market. According to The Information, the digital storefront saw a massive 84 percent jump in new submissions during a single quarter. Reviewers had to work long hours to clear the massive pile of pending software.
Many of these new apps were fairly simple utilities, but they still required a standard security check. The company had to process every submission to ensure safety. This growth showed how eager people are to share ideas.
App Store now has strict rules and quality control
Dealing with the flood of generated software was not an easy task for the tech giant. It quickly realized that many of these new programs had hidden structural issues. Because of these consistent problems, Apple restricts updates for Vibe Coding applications to maintain strict quality standards.
The review team started rejecting programs that failed to meet performance and safety metrics. It also cracked down on severe rule violations. For example, Apple removes Anything app from the App Store over code execution rule violations after spotting serious security risks.
The company clearly wants to encourage new creators while protecting its users from dangerous software. Moving forward, the submission review process will likely stay very strict to handle this volume safely.
