This article is a great example of false equivalence. By including both Apple and Amazon and writing about each company’s efforts with location technology, the reader is led to believe that we have to worry about both companies. But of course, that isn’t true. Apple has much better privacy practices, while Amazon barely knows the word.

It could be that with the privacy-focused techlash of recent years, both are treading carefully in the launch stages. Just look at how Amazon’s acquisition of mesh networking company eero was received earlier this year or the widespread interest in Huawei’s level of involvement with 5G networks. Location tracking in particular is currently the focus of much more granular controls in iOS 13 and Android 10 than ever before.