Facebook Profits on Manipulating Us, an Insider Reveals

Writing for The Washington Post, Yaël Eisenstat writes about paid political advertising at Facebook and how the company profits off of manipulation.

The “culture of fear,” nasty political campaigns and amplified extreme voices are not new in American society. But the scale to which these platforms have fueled and exacerbated this by using our emotional biases to keep our eyeballs on their screens, to vacuum up our data and sell their targeting tools to advertisers, has tilted the playing field toward the most salacious and fanatical voices.

What to Look For When Reading a Privacy Policy

Yael Grauer wrote a useful guide on what to look for when reading a privacy policy, such as length, updates, and more.

While you shouldn’t feel compelled to read your apps’ and services’ privacy policies word for word—boring!—there are still a few key criteria you should look for while you’re skimming. Yes, skimming; you shouldn’t ignore privacy policies completely, because it’s important to know what’s being done with (or to) your data.

I also use two tools called Polisis and PriBot. These are automated tools that break down a privacy policy for you.

Facebook Updating Branding to Provide Clarity Across Instagram And Other Apps

Facebook announced Monday that it will update its branding across its range of products. The company said the move is a bid to provide greater clarity.

People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together. We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.