Facebook and Apple’s approach to privacy has long differentiated the two firms. While that remains the case, things are changing Writer, and recent Background Mode guest, Lance Ulanoff looked at the next phase of the battle between companies.

Facebook hasn’t traditionally cared much for [privacy], for example, while Apple has bent over backwards to market privacy features. But the tide may be shifting, depending on how you interpret some recent product announcements. Facebook CEO Mark Zuckerberg recently committed himself to “building a privacy-focused” platform, while Apple announced a slate of new services that a different, less scrupulous company might use to harvest user data.

Apple’s Vice President of Environment, Policy, and Social Initiatives Lisa Jackson was recently named one of  Business Insider’s 100 people transforming the world of business. The publication has a fascinating interview with the Apple exec, in which she talks about Apple’s aim to make an iPhone from only recycled materials.

Since joining Apple in 2013, Jackson has driven initiatives like Apple’s decision to run on 100% clean energy and the Daisy recycling robot, which it announced in 2018 after debuting its first iPhone-dismantling machine called Liam in 2016. “We’re feeling really good about the fact that we’ve watched this idea go from a pilot stage with Liam to full production stage in Daisy,” Jackson said…Apple’s initiatives under Jackson come as advocacy groups have criticized the company and other large tech firms and accused them of kneecapping efforts to minimize manufacturing waste