Advertising Fraud on Android Apps Uncovered

Buzzfeed News has discovered a  sophisticated digital advertising fraud scheme targeting Android devices, in which ads were shown to bots, not real users. The article estimates that those behind the scheme “stole close to $10 million from advertisers who used Google’s ad network to place ads in the affected websites and apps”. The fraudulent scheme operated across a  large network of Android apps, including some aimed at children.  It raises major questions about the reviews process used by Google. The article noted that “the Google Play store has a less rigorous app review process than Apple’s App Store.” Here’s some of what Buzzfeed News found:

An investigation by BuzzFeed News reveals that these seemingly separate apps and companies are today part of a massive, sophisticated digital advertising fraud scheme involving more than 125 Android apps and websites connected to a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and elsewhere. More than a dozen of the affected apps are targeted at kids or teens, and a person involved in the scheme estimates it has stolen hundreds of millions of dollars from brands whose ads were shown to bots instead of actual humans.

Apple Headphones Might One Day Auto-Detect Right/Left

A new patent reveals that Apple is trying to use microphone to solve the problem of people wearing headphones the wrong way round. Typically our headphones are marked either L and R or having some other kind of indication as to which side is which. Apple has a new patent, reported by AppleInsider,  for a “system and method for automatic right-left ear detection for headphones.” It would use the microphone in the headset to discover the headphone’s orientation and alter the left and right channels accordingly. The patent details a system of five microphones per ear cup, including one inside. Here’s a little insight into what might be on offer in the future:

By listening to the voice of the user, and monitoring the volume of the voice by each microphone, the headphones can determine which edge is closest to the user’s mouth, and therefore which orientation the headphones reside. The offsetting of the top-side microphones also allows for just those two microphones to be used, with the logic the microphone of the two that has the louder volume is closer to the mouth.

CHOETECH Fast Wireless Charging Stand: $17.99

We have a deal on the CHOETECH Fast Wireless Charging Stand. It delivers up to 10 watts of wireless charging power to your Qi-compatible devices, including iPhone 8/Plus, iPhone X, iPhone XS, iPhone XS Max, and iPhone XR. It also features over-charging, over-voltage, over temperature, and over-current protection. It’s $17.99 through our deal.

How iOS Helps a Blind Veteran Return to the Water

Here is a feel-good story for a Friday. Apple has made public the story of Scott Leason—a US Navy veteran and keen surfer…who happens to be blind. The story details how by using an iPhone XR, and the VoiceOver application in particular, as well as an Apple Watch, Mr Leason is able to undertake a number of tasks and partake in his beloved water sports. He said,“When I’m at the end of a line behind a boat just like anybody else, I forget I’m blind. And then when I come into the beach and there’s people around [his dog] Snickers and I go yeah that’s my seeing eye dog and I got a board in my hand and they go, ‘you’re blind?’ That’s a cool feeling.” It might be easy for some to be cynical about Apple promoting this, but for most of us, it is equally easy to forget how crucial technology and the accessibility tools modern devices have are to people with a variety of disabilities. Surfs up, Mr Leason!

Sprint Might Be Throttling Skype, Say Researchers

An ongoing study by Northeastern University and the University of Massachusetts claims that Sprint is throttling Skype without telling customers.

Choffnes and his team analyzed more than 719,417 tests conducted by 100,000 users across 135 countries, and discovered that wireless carriers routinely throttle streaming video applications. While carriers often claim this kind of throttling only occurs in response to network congestion, evidence suggests the practice is often tied to efforts to upsell users to pricier plans.

We need net neutrality more than ever.