Have we reached peaked smart home? Craig Lloyd writes that we have, and there are a couple of things holding the industry back, like competing standards, expensive devices, and problems with voice control.

There’s a problem with the smarthome industry—multiple problems, actually. And after experiencing a huge boom over the last few years, smarthome as a whole has reached a plateau of sorts.

Don’t get us wrong; smarthome technology is a really exciting market, and it’s become so popular that big players like Amazon and Google have dived head first into offering comprehensive smarthome product lines. The thing is, smarthome in general still has a long way to go.

Jaron Lanier is a VR pioneer, musician and author and he’s been around Silicon Valley for most of his life. He has a new book called Ten Arguments For Deleting Your Social Media Accounts Right Now and he takes a look at social media that was supposed to “connect humanity” but instead divides us. His argument is to delete social media accounts.

“If info-consumers see the world through agent’s eyes, then advertising will transform into the art of controlling agents, through bribing, hacking, whatever,” Lanier wrote, presciently. “You can imagine an arms race” between armor-plated agents and hacker-laden ad agencies. Lovely . . . An agent’s model of what you are interested in will be a cartoon model, and you will see a cartoon version of the world through the agent’s eyes.”

Why did Planet of the Apps tank? It’s not because it wasn’t compelling or that it was poorly edited; it’s because Apple sucked at marketing the series. Or at least that’s what Gary Vaynerchuk says. Business Insider caught his comments from an Ask Gary Vee video. Vaynerchuk, who was one of the celebrity business mentors on the show, said,

I was on an Apple show, ‘Planet of the Apps,’ Gwyneth [Paltrow], Will[.i.am], Jessica Alba, and me. And Apple didn’t use me or Vayner to do the marketing, and did everything wrong. Apple!

He goes on to say he was frustrated during Apple’s marketing meetings, Apple did “everything wrong” with its marketing, and Jimmy Iovine should’ve been more involved. Considering how flat the show was, it’s hard to imagine any level of marketing would’ve helped make the show a success.