New Drone Footage of Apple Campus 2.0 Captioned with Construction Details

· · Cool Stuff Found

Matthew Roberts posted new drone footage of construction efforts on Apple Campus 2.0 to YouTube (via The Loop). It not only shows massive progress on the site, it’s also captioned with helpful details about the things you’re seeing. The footage is up close and personal, enough to wonder what new case law might be established if Apple had blasted the drone out of the air. I always enjoy these drone flyovers—it’s super awesome to be able to follow along as this soon-to-be-iconic building takes shape.

TMO Background Mode: Former Apple Sr. Director of Product Marketing Michael Gartenberg

· · The Mac Observer's Background Mode Podcast

Michael Gartenberg

Michael Gartenberg is currently the analyst in residence for iMore.com. However, before that, he spent three years as Apple’s Senior Director of Product Marketing, reporting directly to SVP Phil Schiller. Michael tells the story about how he got his gig with Apple. After years of working at various tech industry research firms, he was always on the periphery of Apple and working with Apple executives, especially Greg “Joz” Joswiak and Phil Schiller. Then, one day in 2013, he got phone call from Joz, and it didn’t sound like it was going to be a schmooze session. Michael was alarmed. What could he have done wrong? But Joz wanted to invite Michael to Cupertino for an interview. Listen as Michael tells me how he got hired and what he did at Apple for three years.

Complete iBlazr Smartphone LED Flash and Accessory Bundle: $64.99

· · TMO Linked Teasers

iBlazr and Accessory Pack

We have a deal for you today on the iBlazr LED flash for your iPhone, iPad, or Android device that includes an accessory pack. iBlazr is designed to sync with your mobile device’s camera for lighting up a scene. This deal includes iBlazr 2 (black), USB charger, Mount clip, Key clasp, Silicon diffuser, Flexible USB Charger Mount, Cold Shoe Mount, Pack of Colored Diffusers, all for $64.99. Check out the deal listing for details.

A Big Risk for AI Agents is the Creepy Factor

· · TMO Linked Teasers

AI agent

How much assistance do customers really need and want from AI agents? Will the very design of AI agents lend themselves to proving their worth? Or will companies who provide them see AI agents as powerful, undisciplined tools for their own advantage and profit.  It’s not clear yet where the market is going, but if any company can do it right, it’s Apple.

Apple Adds Organ Donor Registry to iOS 10 Health App

· · News

Apple and Donate Life America

Apple is making it easier to be an organ doner by adding the ability to register as an organ, eye, and tissue donor in iOS 10’s Health app, due to ship this fall. Apple teamed up with Donate Life America, which manages the National Donate Life Registry, to add the feature to iOS 10.

Happy U.S. Independence Day

· · News

US flag and fireworks

In honor of Independence Day—a U.S. holiday—The Mac Observer is taking off Monday, July 4th. We will return on Tuesday, July 5th, with our usual Apple, Mac, iPad iPhone, and Apple Watch news. Enjoy the holiday!

Grab The Matrix Trilogy in HD for $14.99 on the iTunes Store

· · Cool Stuff Found

With Independence Day coming up on Monday, we have a three-day weekend ahead of us in the United States. If movies are more your thing instead of picnics and fireworks displays, check out The Matrix Trilogy on Apple’s iTunes Store. The package includes all three movies in HD, plus extras, for US$14.99. The only question left after picking up the bundle is red pill or blue pill?

Grab The Matrix Trilogy in HD for $14.99 on the iTunes Store

Armour Loop Charging iOS Cable: $19.95

· · TMO Linked Teasers

Armour Loop Charging iOS Cable

Check out the Armour Loop Charging iOS Cable, a stainless-steel-wrapped Lightning cable. Its design features a holder that always keeps the cable in a loop, a loop you can adjust as needed. That makes it tough, compact, and tangle-free. You can get this device through our deal for $19.95, more than a third off retail.

Watch Out Streaming Music Market, Apple wants to Buy Tidal

· · Analysis

Apple Tidal logo

Apple is reportedly negotiating to buy competing streaming music service Tidal for an undisclosed amount. The deal, should it come together, holds several potential benefits for Apple Music, including an extra 4.2 million subscribers. But there’s still several places where it could implode.

TMO Daily Observations 2016-07-01: Apple Music and Tidal, Spotify's App Store Gripe

· · The Mac Observer's Daily Observations Podcast

TMO Daily Observations Podcast Logo

Word on the street says Apple is in talks to buy the streaming music service Tidal. Bryan Chaffin and Dave Hamilton join Jeff Gamet to share their thoughts on whether or not a deal between the two makes sense, plus they look at Spotify’s complaint that Apple is blocking competition in the streaming music market with its App Store approval process.

Save $600 on MacTech Conference, Includes Home Automation Showcase

· · TMO Deals

This fall will mark the 7th annual MacTech Conference, happening in Los Angeles November 15-18. For the first time, MacTech Conference 2016 includes a Home Automation Showcase featuring demonstrations of products and services that work with Apple’s HomeKit and other platforms. That’s not all, of course, as MacTech Conference continues its stellar conference track with sessions built especially for IT Pros, enterprise administrators and consultants of all levels. Super early-bird pricing ended back in May, but as a TMO reader you can take advantage of that pricing until Tuesday, July 5th by using our special link. That means you can register for MacTech Conference 2016 for just $999. Don’t let the weekend get in your way, register now and I’ll see you at MacTech in November!