Pre-orders for iPhone 18 Pro and iPhone 18 Pro Max opened at 5 a.m. PT today, Saturday September 12, which is 12:00 UTC everywhere at once. Apple’s own buy page put it in one sentence ahead of the clock: “Choose your new iPhone today, then speed through checkout when pre-order starts at 5:00 a.m. PT…
iPhone 18 Pro or Pro Max for Video: Apple Lists the Same 4K120, ProRes and Apple Log 2 on Both
A video shooter choosing between the iPhone 18 Pro and the iPhone 18 Pro Max is not choosing between cameras. Apple lists the same three 48MP rear cameras, the same 4K Dolby Vision up to 120 fps, the same ProRes at 4K120 with external recording, the same Apple Log 2 and Genlock, and the same…
iPhone 18 Pro Max Costs $4.17 More a Month Than the Pro, and Six Apple Stores Publish No Monthly Figure
Apple’s own installment figures put the size upgrade at $4.17 a month. The iPhone 18 Pro is quoted at $49.95 a month over 24 months and the iPhone 18 Pro Max at $54.12, and the same gap appears as C$6.25 in Canada, £3.34 in the UK and ₹2,500 in India. In six of the ten…
iPhone 18 Pro and Pro Max share Apple's 40% sustained performance claim
If you are choosing between the iPhone 18 Pro and the iPhone 18 Pro Max because you want the one that holds its speed longest in a long game or a long take, Apple’s published numbers won’t settle it. Apple describes one cooling design for the generation: a next-generation vapor chamber with three times the…
iPhone 18 Pro Ownership: Your $1,199 Is Fixed, and Four Other Costs Are Not
The $1,199 on the iPhone 18 Pro price tag is the one number in a cost of ownership sum that stops moving the moment you pay it. Almost every other figure a buyer uses this morning is one Apple can change later, and on September 9 it changed several of them in a single day…
iPhone Duo and iPhone 18 Pro Max: 14 Spec Lines the $700 Gap Does Not Touch
An iPhone Duo costs $700 more than an iPhone 18 Pro Max at every one of the four storage tiers, and on 14 published specification lines the two phones are identical. Same chip, same radios, same modem, same port speed, same wireless charging ceiling, same water rating, same Ultra Wide camera, same storage ladder. iPhone…
iOS 27 Communication Safety Now Covers Gore: The Four Operating Systems, and the Gap Apple Left
Communication Safety, the feature that blurs nude images in Messages, now covers gore and violent content as well, and Apple lists the change across four operating systems: iOS 27, iPadOS 27, macOS 27 and watchOS 27. Apple has not published where the assessment of a shared image or video takes place. Apple set out its…
iPhone Duo: Seven Hardware Features No Other iPhone in Apple's Lineup Has
Most of the iPhone Duo’s specification sheet is shared with the iPhone 18 Pro Max, down to the chip, the radios and the water rating. Seven hardware entries on it are not, and they are the only places where Apple’s $1,999 foldable is genuinely alone in the lineup: two displays, a nano-texture finish, Touch ID,…
iPhone Duo Accessories Cost Up to 2.6 Times an iPhone 18 Pro's: $79 and $129 Against $49 and $59
Apple charges $79 for the iPhone Duo Case and $129 for the iPhone Duo Folio with Kickstand. The cases it has priced for the iPhone 18 Pro run from $49 to $59, which makes dressing the fold cost between 1.3 and 2.6 times as much as dressing the Pro, on our arithmetic on published figures.…
iPhone 18 Pro Max Cost Per Year: Apple's Trade-In Ladder Says $414 for One Year and $166 for Seven
Apple publishes exactly one trade-in number for iPhone and it is a range: customers trading in an iPhone 13 or later can get $175 to $885 in credit, instantly. Set that against the $1,299 Apple charges for a 256GB iPhone 18 Pro Max, and the values recorded for older Pro Max models imply a cost…