Would You Give Apple More of Your Data?

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Here’s a question to ask yourself: Would you let Apple collect more of your data to improve its services? The company already collects some stuff, but it doesn’t seem to be enough for services like Siri. Mark Sullivan’s answer to that question is yes.

Everyone is waking up to the fact that big tech companies have been skimming personal data for years and not saying much about it. And don’t get me wrong, the tech companies deserve all the mistrust and scrutiny they’re getting. But I hope they get a second chance with user data, because there’s so much cool stuff they could do with it, especially in the age of AI. I think they might find that many of us would be fine with giving up more of our personal data–if we get more in return.

I think my answer is yes as well. I would love for Apple’s services to be more personalized to me. I just don’t want my data to be used for advertising. The premium price I pay in lieu of ads is for the hardware.

5 Ways to Improve Apple Services

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Michael Grothaus writes about five ways to improve Apple services, a drum that Tim Cook has been beating for the past couple years.

The problem for Apple is that the iPhone is such a large part of its business. If the company is going to continue to grow, what product could step up to take the place of lagging smartphone sales?

I’ll paraphrase Kelly Guimont’s comment on a recent episode of Daily Observations. If Apple truly wanted to be a services company, it should have been improving services all along. Don’t wait until the last minute when the iPhone puts you into panic mode.

Apple Services are Where the Growth is Now

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After some rough financial news, Tim Cook is reassuring investors that Apple isn’t done growing by highlighting Apple services.

Step back from the gyrations of the moment, and there’s an emerging strategy for Apple: Sell fewer iPhones and assorted devices such as Macs and iWatches at a higher price than mass-market rivals, and then flood those millions of users–who have more than average disposable income because they were able to afford those devices in the first place–with apps and content that they will pay for.

I expect big improvements in Apple services in the future. Better iCloud storage, an Apple News content subscription (which I will happily pay for if it means no longer needing to visit ad tracking-riddled websites), an Apple video subscription, and more.