How do We Assess Our Beliefs About Apple?

· · Analysis

Black hole absorbing a star

Apple is a real company, producing real products and there are quantifiable facts about the company. How well we create a picture of Apple as a company depends on how we assess the reliability of our understanding. That means looking at certain facts with keen understanding and, more importantly, updating our estimations based on new facts. John, as you might expect, gets into physics and Bayesian logic. But don’t worry. It’s a fun ride.