Apple CEO Tim Cook Auctions Charity Lunch Date for Human Rights

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Apple CEO Tim Cook is back in the charity game again, this time auctioning off a lunch date to the support RFK Center for Justice and Human Rights. Mr. Cook is hoping to raise US$100,000, and considering how successful his last CharityBuzz auction was, that shouldn't be a problem.

The winning bidder gets an hour lunch for themselves and a friend with Mr. Cook at Apple's headquarters in Cupertino. The cost of lunch is covered, but getting there will be on your own dime.

Tim Cook hopes to raise $100,00 for human rights in CharityBuzz auctionTim Cook hopes to raise $100,00 for human rights in CharityBuzz auction

The RFK Center for Justice and Human Rights was founded as a living memorial for Robert F. Kennedy by his friends and family. It is one of the world's leading human rights organizations and has been in operation since 1968.

This is Mr. Cook's second auction with CharityBuzz. In May 2014, an anonymous doner paid $610,000 to have coffee with Mr. Cook. The proceeds from that auction went to the RFK Center for Justice and Human Rights, too.

The auction closes on May 13, and the bidding is already up over $62,000.

[Some image elements courtesy Shutterstock]

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Tim Cook clearly sees human rights as an important issue to support. It's great seeing him openly doing so, and it's a huge change from the very private stance Steve Jobs maintained when he was running Apple.

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I’m of the exact opposite opinion. When somebody makes a big show of charity, I get suspicious. What are their ulterior motives. Why do they want everyone to know? Bragging about doing good kind of undermines the good you are doing—and the purpose of it. If I were on the receiving end, I would feel like I was just a tool of the benefactor to stroke his own ego, or a tool to his further ends. I don’t like Tim’s way of doing things. Steve Jobs did not not give to charity. He just did it privately, and that’s the way I like it. People just want to feel good for doing something good, and the actual benefit or result is only second… yeah for progress…



JonGI, Tim Cook’s taking part in a public auction for charity is different than him going on Oprah and saying, “I donated X amount to the following charities.” In fact, I don’t recall any direct quotes from Tim Cook on this at all, so I don’t see how you could interpret this as making a big show or bragging.


You mean other than Apple’s “One thing we would like other companies to copy…” ? Actually, things Apple used to do, but not talk about, Apple’s doing a lot of talking about since Cook’s taken charge… It’s not just him personally, but Tim as CEO.



You mean other than Apple’s “One thing we would like other companies to copy…” ?

Change the subject much? Apple’s corporate stance on environmental issues such as renewable energy, and Tim Cook’s personal charitable contributions, are two entirely different subjects. Building solar farms is not contributing to charity, its providing your servers with clean, renewable energy. Apple reporting such on its website and in the ad you elude to is simply smart business: Many people are looking to make more environmentally-friendly purchasing decisions, and that can make buying an Apple product all the more attractive. So its a win for the environment and for Apple.

But again, please tell me how Tim Cook brags about his charitable contributions as per your initial post. Do by all means include direct quotes from Mr. Cook bragging about charity, and do remember that anything Apple says about its environmental efforts is completely irrelevant.


JonGI:  I agree with mrmwebmax here - what Cook is giving is auctioning off a lunch with him (an hour?) to benefit a charity - this is very different than trumpeting your own cash contributions.

As far as your comment: “If I were on the receiving end, I would feel like I was just a tool of the benefactor to stroke his own ego, or a tool to his further ends.” Well with all due respect, that may be true for you, but I can envision any number of budding technorati who would love to have lunch with Tim to discuss their own dreams of creating an Apple-like entity, perhaps to discuss logistics, manufacturing, or whatever.  After all, to the best of my knowledge, Cook is not hiring himself out as a consultant…


MacFrogger—the budding professionals aren’t the ones on the receiving end. And @mrm companies are “people” too, especially insomuch as they reflect their leadership. Apple, under Jobs did good things quietly, but now Apple is trumpeting them, like Cook does his private charity. They go together. One thing one needs to remember is that when you trumpet your good deeds, when you fall, you fall much harder. Apple has set itself up in such a way now, that any infraction against their ideals will seem all the more bigger, and will become a PR nightmare—and shortcomings will come. There are good reasons to not trumpet your own horn. I believe my concerns are honest ones, and trying to minimize them is to ignore the pitfalls…

And please, don’t get me wrong. I’m very happy that Apple has taken the lead, as a private business, in what it is doing. IMO, this is how it should be done, and Apple, quietly doing what it was doing before spoke loudly. That was, I believe, far more effective than what they are doing now… Put differently, people who are making a true impact don’t need to trumpet what they are doing. Their actions speak for them. Let the actions speak, please, without the added boasting. That’s my opinion.

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