Labels Getting Onboard for Apple’s Cloud Music Service

| Rumor

Apple has apparently already struck deals with two major record labels for its rumored cloud-based music storage service, and is actively working on getting the remaining big players on board. Apple plans to use the service to let users store iTunes Store purchases and other music online for playback on multiple devices.


iTunesiTunes music in the cloud may be coming soon

Eddy Cue, the man in charge of the iTunes Store, is planning on talking on Friday with the record labels that Apple doesn’t have with yet, according to anonymous sources that AllThingsD spoke with. Earlier reports claimed Apple already had Warner Music on board, and that EMI was expected to jump on board quickly, too.

Assuming Apple has already penned deals with Warner and EMI, the two remaining holdouts are Universal Music Group and Sony.

Apple has been rumored to be working on its music locker service for some time, and the assumption has been that this will be a new feature for MobileMe users can add to their annual subscription for an extra fee. Those rumors also claim the Mac, iPhone and iPad maker has been hoping to launch its online music storage service some time this month.

While Apple has apparently been working on getting labels to agree to its music storage service, Amazon has already launched its own version sans record label deals called Cloud Drive. Amazon customers can store music they buy from the Amazon MP3 store as well as music they copy from their own CDs, and the company released a companion app for Android devices that supports Internet-based streaming.

The expectation from Apple’s service is that it will offer more features and better audio quality thanks to its deals with record labels. Music industry executives think Apple wants to launch its service soon, too.

“They’ve been very aggressive and thoughtful about it,” commented on executive. “It feels like they want to go pretty soon.”



Amazon plays loose but Apple plays nice with the music content providers. Seems contrary to the notion of some.

John Dingler, artist

I just read that the advantage that Apple has over Amazon streaming model is that Apple has licensed the rights to stream music while the latter has not. This allegedly allows the latter to use one master copy to stream to customers while Amazon has to stream each and every song uploaded by customers.

If true, the divergent models have significant implications in the areas of power usage, amt. of hardware needed, labor force, complexity, data tracking, number of mistakes, and now importantly green cred,.

This means that Amazon seems to have to need more of everything per streamed song.


The Amazon approach means you must upload a ton of data, therefore watch out for that data cap! It also means that they must allocate a ton of space for everyone’s music. They will probably try to store any given song(with exactly the same bits) once and simply link all accounts to that same copy of the song. Depends what the record labels want since they appear to have a right to peer into the various accounts according to what I’ve seen in the contract covering usage of the service.

For Apple it is simple. No upload of anything you bought from Apple and Apple needs to store nothing since they already have it.

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